(branding, identity)
MONLY
Everyone experiences and values things differently. The way we record and cherish these moments is uniquely our own. As days accumulate, seasons change, and as seasons pass, they shape into a year. In the ever-evolving flow of daily life, we help to capture the constants that make your every day special.
monly began with a simple question: Would a touch of cuteness in our daily lives help ease stress? Rather than seeking more, we explore the happiness that is already present in our everyday moments. Through thoughtfully designed decorative and playful stationery, we bring the act of planning and organizing into a process to embrace the beauty of the ordinary.
Self-care can often feel overwhelming, but at its core, it’s about recognizing the small, everyday acts we already do. Rather than adding pressure to get it “right,” Monly encourages a shift in perspective—embracing self-care as a natural part of daily life.
Through the journey of defining self-care, I arrived at a simple realization: To care for oneself, one must first understand one’s own needs—this requires time for reflection. With this in mind, I reimagined self-care as a process of self-reflection, leading to the creation of monly.
monly is a self-reflective kit that redefines customizable compositions. It includes a poster, stickers, a guided journal, 12 memo pads, and small goods, each designed to inspire and support personal reflection:
(Daily mood tracker): A spacious poster designed for exploration and broad visualization of your daily records. Seasons are one of the subtle markers of time’s passage—how do they shape your perception? How does each season feel to you? Consider and record how today’s emotions might be influenced by the shifting rhythms of nature.
(sticker) A set of customizable accents, blending functionality with playful design. Each sticker takes the form of Monli’s mascots, reimagined in seasonal color palettes. A thoughtful way to personalize and enhance your daily pages.
(book + guideline) A versatile space, structured yet open-ended—a book, a planner, a journal, or whatever you make of it. This guided edition compresses a year’s worth of reflections and goals, with introductory prompts throughout. A thumb-cut detail ensures effortless navigation, letting you flip straight to the month you need.
(memo pads) A single framework for daily focus. When everything feels overwhelming, defining just one goal can create clarity. Use this space to jot down a small reminder, an important note, or a fleeting thought—enough to anchor the day ahead.
