(branding, identity, printing)

DODOL

Dodol is a shortened version of the Korean word 'Dodoripyo, which simply means repeat sign. By replacing the 'r' with an I, Dodol's name pronounces in the way we would wish to be presented: a flowing, soft yet assuring tone, which insists on one's new adventure gently.

As the name connotes repeat, Dodol invites the returning back to our decaffeination coffee pods, ensuring a daily repetition of rest and satisfaction.